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工商管理论文目录 中国酒店命名的认知研究

日期:2021-10-07 17:15:53 作者: 点击次数: 所属栏目:工商管理论文

  Introduction下载。

  0.1 Raising of the Question函授。

  伯豪瑞廷 means that it is of quite high quality just like the palacein ancient times.选题 如家 means the cozy feeling just like in your home.These are the names of hotels which are full of meanings so thatlinguistic scholars are attracted by them. The author is often confusedwhy the hotel operators give their hotels such names,企业以企业为例,And what发表 kind ofmeanings they want to express,企业以企业为例,So with the interest怎么 and confusion,某企业的分析,theauthor specifically analyses and interprets范围 the meanings of hotel namesthrough subtle observation and utilizing some theoretical knowledgelearned in postgraduate stage.。

  Researches目录 on meaning of words with frame semantics can be readeverywhere. Tracing the academic researches on hotel names from thelast century,企业以企业为例,specialized works about hotel names are not too manyamong the research摘要 achievements that we collected,某企业的分析,especially researchesfrom大专 the perspective of cognitive linguistics are few. Scholars oftenresearch brand names from various aspects or research hotel names fromperspective of lexicology,某企业的分析,economics and sociolinguistics. Whileresearches on hotel names from perspective of linguistics are so few.What most scholars have done怎么 is just describing the linguisticphenomenon,企业以企业为例,rather than explaining the underlying cognitive mechanisms.Even the reasons of the motivation of hotel names are not explained tohelp for well understanding.目录。

  There are three范围 main research questions in this thesis,企业以企业为例,First翻译,how tosimulate the hotel concept本科 frame,某企业的分析,Second开题,how to classify hotel namesaccording to 自考the profiled elements within the hotel concept frame,企业以企业为例,Third范围,what is the cognitive motivation of the naming摘要 of Chinese hotels,企业以企业为例,Fourth下载,how to explain the meanings in the background of Chinese culture whichChinese选题 hotel names contain。

  0.2 Viewpoints of选题 the Thesis。

  It is a new perspective to study开题 the naming of hotels from acognitive linguistics. In some degree,企业以企业为例,it is of certain专科 innovation. Researcha certain object based on frame semantics,企业以企业为例,conceptual metaphor文献 andmetonymy theory is also the research focus. This section will overviewthe thesis from the exploit theories,企业以企业为例,research选题 methods,research findingsand research significances.文献。

  Any form of language research needs a theory怎么 to support it. In thisthesis,企业以企业为例,we discuss the naming of hotels in China from the perspective ofcognitive英文 linguistics. The theories we exploited are knowledge structuretheories and cognitive mechanism which include formal unit conceptframe,某企业的分析,conceptual翻译 metaphor,conceptual metonymy and cultural专科 model. The research methods adopted in this article include summaryresearch,企业以企业为例,corpus research and analysis research. According to the corpuscollected目录 from magazines,某企业的分析,network课题,this thesis classifies开题 them anddescribes,某企业的分析,explain this corpus' meaning with frame semantics theoiy目录,某企业的分析,The study finds that hotels are named according自考 to the elementswithin hotel concept frame. According to the characteristics of the hotelnames,某企业的分析,they can be选题 divided into three categories,企业以企业为例,single课题 element,compound elements and complex elements.Cognition derives from human答辩's life experience. As a kind oflanguage phenomenon,某企业的分析,hotel names can reflect the essence of humanlanguage. There is no doubt that different cultural background will答辩 haveimportant effect on the naming of hotels. The cultural characteristics thathotel names possess can reflect some Chinese cultural features and hotelowner's psychological activities.。

  ...........怎么。

  Chapter One Literature方向 Review。

  1.1 Review of Studies选题 on Naming of Hotels。

  Researches on brand names are quite rich. Scholars not only at homebut also abroad research brand names from various perspectives such astranslation文献,某企业的分析,culture函授,economics目录,and language and so on. While格式,企业以企业为例,only afew scholars investigate hotel names. Researches on brand names andhotel names will选题 be summarized as follow.Firstly,某企业的分析,to research英文 brand names from the perspective of culture. Forexample,企业以企业为例,Guo Rui's thesis自考,An International自考 Approach to the Study ofBrand Names,某企业的分析,explores the cultural features and cultural connotation ofbrand names from the intercultural perspective and reveals选题 their reflectionin many aspects such as social customs,企业以企业为例,regional culture英文,religion题目,economy and so on; Wang Ting's thesis. The Translation of ChineseBrand范围 Names,某企业的分析,A Cultural perspective怎么,first analyzes the features附录 ofChinese brand names,某企业的分析,including their basic答辩 function,某企业的分析,the basic principlemotivations大全 of their formations and cultural features conveyed by them,某企业的分析,and then analyzes the cultural barriers in the translation of Chinese brandnames from a socio semiotic perspective. This paper proposes functionalequivalence as the translation principle for Chi专科nese brand names andsummarizes some methods for the translation of Chinese brand names;Yuan Jing's paper,企业以企业为例,A Cultural发表 Approach to Brand Names,某企业的分析,attempts toinquire函授 into the interrelation between culture and brand names,企业以企业为例,howculture influences brand naming and what these influences目录 are; ZhaoYao's Cultural Adaptation in Brand Name Translation,某企业的分析,An InternationalCommunication Approach大纲 first explores brand names translation on basisof the adaptation theory and intercultural communication and thencomprehensively elaborates the concrete operating mechanism of culturaladaptation in translation of brand names from the aspects of thecondition,某企业的分析,content本科,model and范文 function of cultural adaptation.。

  1.2方向 Review of Application on Frame Theory at Home。

  Due to the strong power of providing satisfying explanation大专 to lotsof linguistic phenomena by Fillmore,某企业的分析,frame theory has been introducedinto China and been used to describe目录 many Chinese linguisticphenomena.First of all,某企业的分析,frame semantics is used to distinguish synonyms. LiuXuehui2007 claims that the findings of the frame semantics can beemployed during the process目录 of compiling entries of synonymdiscrimination in the learner's dictionaries. Thus all the primary semanticfeatures of the synonym series can be revealed for the learners and thediscrimination of synonyms will be placed in the new model of dynamiccognitive semantic frame. Cheng Qilong2006 utilizes conceptual frameinstead of grammatical structures to account for conceptual meaning. Heconstructs conceptual frames for Chinese clauses and argues that theconceptual frames constructed can account for conceptual similarities anddifferences among clauses. The Chinese FrameNet is a research projectwhich is creating a lexicon for Chinese based on frame semantics andsupported by corpus evidence. Up till now,企业以企业为例,the research has constructed130 frames which are related大专 to 1,某企业的分析,428自考 verbs,140 adjectives附录 and 192 eventnouns.。

  All their researches make use of frame theory and make greatcontribution to explanation of some linguistic phenomena which can notbe better explained选题 by other theories,某企业的分析,for example范文,the discrimination摘要 ofsynonyms. According to Barsalou's viewpoint,企业以企业为例,frames范文 support a widevariety of representational tasks central to conceptual processing innatural and artificial intelligence. Frames can represent exemplars andpropositions,某企业的分析,prototypes选题 and membership,subordinates目录 and taxonomies.。

  Chapter Three Hotel Concept大学 Frame ...........27。

  3.1 Introduction of Hotel Concept Frame..................文献 27。

  3.2 Simulation of the Hotel Concept Frame.........................英文 28。

  Chapter Four Classification of Chinese Hotel Names within theFrame ........................35大纲。

  4.1 Hotel Names with Single附录 Element ...........................35。

  4.1.1 Place ........................35翻译。

  4.1 .2 Name of Person..................................选题 36。

  Chapter Five Cognitive Motivation of the Naming of Chinese Hotels .....................................43英文。

  5.1 Cognitive Motivation of 翻译北京饭店Beijing Fandian ................44。

  5.2 Cognitive Motivation of 希尔顿酒店Xi'erdun Fandian大纲 ..................45。

  Chapter Five Cognitive Motivation of大全 the Naming ofChinese Hotels。

  5.1提纲 Cognitive Motivation of 北京饭店Beijing Fandian。

  With the great efforts o企业f the implementation of the open-door policy,某企业的分析,people nowadays课题 can see the world with a wider angle,企业以企业为例,the westernculture firmly attracts电大 Chinese people's eyes,企业以企业为例,different customs draw a lotof Chinese people大学's attention,企业以企业为例,mor目录e and more Chinese are eager to see theouter world,企业以企业为例,to experience the different cultures. And the bloomingeconomy大纲 brings international and modem minds here,企业以企业为例,through th格式e mediahad people gotten to know the charm of worldwide metropolises,某企业的分析,anddream企业 to live there,so choosing words that are collected本科 to thosemetropolises are of great importance,某企业的分析,because专科 in this way they can maketheir own hotels more modem,某企业的分析,and keep in fashion with the time.Examples are easy本科 to find,企业以企业为例,say大全,通程国模板际大酒店,翻译时代大酒店,澳门威尼大学斯人酒店,太阳岛国际俱乐下载部.。

  Brand name for a product企业 is used for differentiating onemanufacturer from another and many of them are proper names,企业以企业为例,such asthe name函授 of runner,the inventor and the答辩 name of the producing place.Usually,企业以企业为例,many hotels are named after their location places. Places大专 whichhotels locate always occur in hotel names. Now we take,企业以企业为例,匕京饭店 as theexample.China is a vast territory范围 country with long history. Some placenames are not only the call of certain places,某企业的分析,but also范文 on behalf of theculture,某企业的分析,politics电大,and economy of these regions. Hotel电大 names with placenames not only mark the location of the hotels,某企业的分析,but also add some featuresto怎么 the hotels. For example,企业以企业为例,choosing the name Beijing stands for thepolitical and cultural摘要 characteristics of hotels; the word Shanghai is onbehalf of the modem and international feature to the hotels; the word 香格里拉adds beautiful scenery charm to the hotels. Beijing,某企业的分析,the capital ofChina发表,is the cultural下载,企业以企业为例,political and international communication centre.As one of the most important范围 city,企业以企业为例,where The People答辩's Republic of Chinawas founded,企业以企业为例,the status of Beijing in people's heart is vital. Naming thehotel with Beijing can add大全 the hotel's popularity and can also meetconsumers' pursuit for popularity.。

  5.2 Cognitive Motivation of摘要 希尔顿酒店Xi,某企业的分析,erdun Fandian大纲。

  Wilkman大学,the forerunner in the brand大纲 field,某企业的分析,believe that namingbrands with persons' names can increase the reputation of the products.This kind of brand names can lead the mind of consumers to convict thatthe owners will guarantee the best quality of the英文ir products,某企业的分析,which canhelp promote the selling of products. In函授 our everyday life,企业以企业为例,these productsdepend highly on the consumers' trust in them. So do hotel names.英文 We'lltake希尔顿酒店for example. 希尔顿酒店 is named after its founder,某企业的分析,Konrad目录 N. Hilton,whosehotel empire has extended to all over the world and he is honored as theking of inn. The motto with which Hilton managed英文 his hotels is Haveyou smiled today,企业以企业为例,During more than eighty大学 years,企业以企业为例,his multiple hotelshave increased to more than one答辩 hundred,某企业的分析,which have spreaded in manycities of most countries and it has become one of the most large-scalehotels.英文 Why Hilton Hotel can be managed so well,企业以企业为例,One of the mostimportant secret of success is that they aim to create the culturalatmosphere that consumers can feel be entertained as the distinguishedguests. They attach importance to cultivating the staffs etiquette which isreflected through their smile. Hilton's management idea is known to mostconsumers and has won consumers' confidence. He naming his hotel afterhis name contributes to establishing brand awareness in consumer开题s' heartso as to win more consumers.。

  ............模板。

  Conclusion大全。

  According发表 to analysis,induction and introspection of the Chinesehotel英文 names which were collected from websites,某企业的分析,I simulate the generalconcept frame that applies to hotels.企业 In the hotel concept frame,企业以企业为例,there文献 areat least 11 attributes on the first level,企业以企业为例,HABITABLE下载,FUNCTION大专,LOCATION发表,BUILDING题目 STYLE,企业以企业为例,NATURAL ENVIRONMENT答辩,CONVENIENCE翻译,某企业的分析,INTERIOR专科 ELEMENTS,DEVELOPER OF THERESIDENTIAL大学 BUILDING,某企业的分析,CULTURAL ENVIRONMENT选题,SAFETY方向,某企业的分析,and BUSINESS. Each of本科 them has their own values on the second level.The hotel concept frame is a dynamic knowledge structure that may beinfluenced by different experiences,企业以企业为例,cognitive objectives and culturalbackground knowledge.The originality课题 of this thesis includes two aspects. Firstly,企业以企业为例,the thesisexplored the research based on cognitive linguistics with the help ofknowledge structure and the conceptual metaphor and metonymy theoryis a new angle. The Chinese hotel企业 names' generation is on the basis of theexperiential perceptions,某企业的分析,knowledge structure and cultural background.Secondly企业,某企业的分析,the result of the research shows that the prominent elements范围 inthe hotel concept frame can be useful when we name the hotels.。

  From the statistics电大 and analysis of the Chinese hotel names,企业以企业为例,nearlyevery element of the hotel concept frame模板 can be profiled in the hotelnames especially PLACE,企业以企业为例,QUALITY答辩,NATURAL提纲 ENVIRONMENT,某企业的分析,and CULTURAL ENVIRONMENT. According开题 to the data,企业以企业为例,we can reacha conclusion that when generating 提纲a hotel name,企业以企业为例,people should大全 followtwo laws,某企业的分析,1 entity concept comes first; 2范文 concept with more bodilyexperiential perceptions comes first.According to the analysis of different formal representations,企业以企业为例,wefind the motivation of the generation of hotel names in Chinese iscorrelation.格式 When generating hotel names in Chinese,企业以企业为例,people concentrateon different elements of the concept. Based on the encyclopedicknowledge大专 network,某企业的分析,people outline certain concept elements according tothe similarity or correlation between the concept elements within oneconcept frame or cross-concept frames. Based on the GOOD模板 WISHESconcept frame,某企业的分析,People would like to prefer HAPPINESS附录,企业以企业为例,GOODFORTUNE. Thus a conclusion can be drawn that the basis of thegeneration of Chinese hotel names is realized by outlining附录 certainelements in a word concept frame. According to the corpus which wehave collected,企业以企业为例,it is easier to find that the generation大纲 of Chinese hotelnames mainly depends on our encyclopedic knowledge and culturalbackground. Based on the corpus,某企业的分析,it is obvious that the ways ofgenerating hotel names in Chinese in英文clude,企业以企业为例,conce答辩ptual metaphor andconceptual metonymy.。

  ................怎么。

  参考文函授献略。